Welcome
Innovative dental technology, giving you something to smile about.
The basic fundamentals of tooth brushing have not changed since around 3000 BCE, when the Babylonians and the Egyptians developed a frayed twig with which to clean the teeth.
The essential function of the tooth brush is still to mechanically cleanse the mouth, which is actually a pretty complex problem.
Something is missing in the toothbrush universe and the 21st century is looking to embrace a technology to redefine what the “tooth brush” can do.
Approach
Development Principles
Our development approach enables a clear and consistent market-focus, user-focused prioritisation, and a continuous technical integration.
Our Mission
We strive to make oral care as convenient and effective as a light switch.
We want to be part of the core of the industry’s innovation ecosystem and thrive at the forefront of dental technology innovation.
Innovation often emerges from intimate collaborations between health professionals, academia and the manufacturers – an approach to which small businesses are particularly suited. We believe that developments arise in direct response to particular needs, and result in the rapid innovation which characterises the industry.
Our core goals are to translate dental health research and innovation into tangible benefits for patients and society, and ensure that Switzerland remains at the cutting edge of interdisciplinary, sustainable, patient-centric oral health innovation.
There are some consumer products where every year brings new innovations, and others have been around for a long time. The toothbrush is defintely one of the latter.
Today’s Challenges
Dental Care Revolution
The 21st century overhauls the traditional function of a tooth brush by making it “smarter” but is still looking to embrace a new technology to redefine what the “tooth brush” can and should do.